The story
of the project started when a young company <a target="_blank" href="https://www.expoint.eu/?utm_source=1188&amp;utm_medium=1188&amp;utm_campaign=1188&amp;utm_id=1188&amp;utm_term=eXpoint%2C+Mana+Gotika&amp;utm_content=eXpoint%2C+Mana+Gotika">SIA “eXpoint”</a> offered a fuel station network <a target="_blank" href="https://www.gotikaauto.lv/?utm_source=1188&amp;utm_medium=1188&amp;utm_campaign=1188&amp;utm_id=1188&amp;utm_term=Gotika+auto&amp;utm_content=Gotika+auto">“Gotika
auto”</a> to give a new
breath to the company's fuel card system, based on the existing internal
infrastructure of the customer’s company by using modern technologies.The product
that we proposed to improve was the “Gotika auto” loyalty card.The loyalty
card is designed for individuals and companies and offers an opportunity to
receive discounts when paying for fuel in cash, by debit or credit card in the fuel
station network.Originally this
was made possible with the use of a plastic card, which limited the customer
with the need of always carrying a card to make purchases. Together with the
client, we have agreed on the idea of ​​replacing a plastic card with a virtual
one, as the result, the buyer would only need a mobile device with Internet
access, which everybody always has in pocket anyway. This solution will also
reduce the use of plastic and the costs associated with the production and
issuance of the card. The main challenges of this project were: <ul><li>to find a technical solution and the most appropriate
approach with each of the IT service providers,</li><li>to efficiently combine multiple solutions into a single
system based on the customer's existing infrastructure without changing it,</li><li>to combine different types of IT services from the existing
providers,</li><li>to create a modern and innovative system with the lowest
possible costs.</li></ul>With united efforts the complex project was successfully
finished. The development consisted of the following stages: <ul><li>we have created a new system on the base of the client's
existing infrastructure,</li><li>in cooperation with representatives of the cashier system,
we have developed a solution for data exchange between the cashier system and
the new loyalty system,</li><li>we have organized data flows between all systems in the
project,</li><li>implemented new IT solutions from other service providers,
for example, the ability to make online purchases on the loyalty system portal
using the payment services provided by a financial institution,</li><li>we’ve made sure that virtual cards are also accepted in our partners’
fuel station networks.</li></ul>As the result, the <a target="_blank" href="https://gotikaauto.lv/mana-gotika/?utm_source=1188&amp;utm_medium=1188&amp;utm_campaign=1188&amp;utm_id=1188&amp;utm_term=Gotika+auto%2C+Mana+Gotika&amp;utm_content=Gotika+auto%2C+Mana+Gotika">"Mana Gotika"</a> system
was born. The online portal and the <a target="_blank" href="https://play.google.com/store/apps/details?id=lv.managotika">mobile app</a>
(available for Android devices) offer the following features to the customers: <ul><li>ordering of a discount, debit or credit card from
"Gotika auto" or registration of an existing plastic card with its subsequent
use as a virtual card,</li><li>using a virtual card for receiving discounts and paying for
purchases,</li><li>viewing purchase history,</li><li>indicating available
discounts,</li><li>card management (setting a limit, changing the PIN code or
blocking the card),</li><li>purchasing of a gift card for the customer’s close ones or
his own use,</li><li>indicating the
lowest fuel prices in the fuel station network "Gotika auto".</li></ul>The experience we’ve gained during the development of the
virtual loyalty card influenced the ways of thinking for each of us, opening up
new opportunities for both end users, the customer’s company, partners and for
ourselves. It has sparked the improvement of our existing solutions and the creation
of the entirely new services for customers and companies thanks to the new
ready-to-use technical solutions.On our behalf, the company <a target="_blank" href="https://www.expoint.eu/?utm_source=1188&amp;utm_medium=1188&amp;utm_campaign=1188&amp;utm_id=1188&amp;utm_term=eXpoint&amp;utm_content=eXpoint">SIA
"eXpoint"</a> would like to thank everyone who participated in the
project, as well as the company <a target="_blank" href="https://www.gotikaauto.lv/?utm_source=1188&amp;utm_medium=1188&amp;utm_campaign=1188&amp;utm_id=1188&amp;utm_term=Gotika+auto&amp;utm_content=Gotika+auto">SIA "Gotika
auto"</a> and especially its leader Stanislavs Raspopovs.

"eXpoint" SIA

Business

The story of the project started when a young company SIA “eXpoint” offered a fuel station network “Gotika auto” to give a new breath to the company's fuel card system,...

Success story – Mana Gotika loyalty program

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